What Are the Ways to Build a White Label Casino at a Low Cost?

White Label Casino – The growth of online casino incomes has long exceeded $500 million per year, which is still astounding. Obviously, online gambling is attractive to investors; a whole different question is whether you need to be a millionaire to be able to open your own super-profitable business. Is it possible to build a successful interactive gambling website without having a huge fortune? 

What Does it Take to Create an Online Casino?

  • Gambling license. It is extremely difficult for a beginner to get a license. Its price, depending on the jurisdiction, can reach several hundred thousand US dollars.
  • Online casino software plus a hosted website with infrastructure. During the first year of operation, the expenses can reach $500 thousand.
  • Connecting payment methods that would meet all of the clients’ needs.
  • Promotion – developing your marketing and advertising strategy and branding. You will spend around $500 thousand on this.

It is clear that this all requires quite a lot of money, which an average entrepreneur does not and will not have. But there is always a way to make things work! Most online casinos have chosen a simpler solution – they buy or rent a ready-made playground from an operator.

How to Create White Label Casino Software?

A white label casino is a gambling platform that you can buy for quite a low cost and then use it. The offer includes gaming software and a website. Your website’s visual is up to you, and you will need to work on the website’s branding and identity to promote it on the internet. The white label solution, as a matter of fact, is a perfect investment tool based on ready-made solutions that work successfully around the world.

Pros and Cons of Casino White Label Solutions


  • The main benefit of building a white label casino is that it gives you the chance to build your own brand. This is not a franchise when you use someone else’s brand, this is a completely independent project based on reliable gaming products that can be trusted 100%.
  • Starting white label casino solutions is a very fast process of an absolutely unique website’s development. You won’t have to order casino game development services, let alone do it on your own. Your website will be 100% ready for doing its work in just a few weeks. As for the promotion, you will have to sort it out on your own or entrust it to the professionals.
  • Opening a white label casino costs less than developing a casino platform on your own. The price of white label casino solutions varies depending on the operator you pick.
  • You do not have to waste your time building your white label casino online. You can focus your attention and monetary resources solely on your casino promotion – come up with a design, brand, marketing. You can do this on your own if you have the needed experience. But the easiest option is to order this inexpensive service from professionals.
  • You will get a 100% ready white label solution, which will become your source of income in the near future. At the same time, the white label casino price is minimal.


  • You will get a website without a design. This can hardly be called a disadvantage since your casino will still need a unique brand.
  • It will be impossible to make a free white label online casino, no matter what unscrupulous operators promise you. You will have to spend money on purchasing or renting a website from the parent company, as well as on creating a design, branding, and promotion.
  • You won’t have a choice of slots integrated into your website. Therefore, you need to select a white label solution company that offers a collection of games that seems interesting to you. You will not be the owner of the license and any changes made to this document by the parent company would be applied to your online casino as well.

All in all, it’s a good option to build a low cost [white label casino]. However, remember that various propositions from companies that offer free white label casino creation are nothing but a marketing proposal that comes with a lot of expenses.

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