As a business, you want to represent your brand to the fullest potential on any marketing platform available. Nowadays, it seems as if social media has taken over the marketing duties from the other platforms and presented businesses and marketers with countless possibilities.
With platforms such as Instagram reaching milestones with each passing year we completely understand why businesses want to expand their social media engagement and increase brand awareness.
Below we share some methods to help you increase your brand awareness through the use of social media channels.
Build a relationship with your followers
There’s a huge difference between likes and comments. Likes are like a tap on the back while comments convey genuine interest in your followers’ experience with your brand. With regular interaction and active inclusion of your followers with your brand movement, they can feel as if they are part of your team.
It’s easy to target ideal customers/followers on social media through content creation. The main pitfall of marketing strategies is not focusing on the content but on non-organic growth. Always aim to grow your TikTok, Instagram, Facebook, and Twitter accounts organically. If you exempt the path that brings organic following, the word of mouth marketing, which is crucial for brand awareness will completely vanish.
Make your posts stand out
It’s proven that posts that utilize hashtags get more engagement i.e. Instagram hashtags can boost engagement up to 29%. Of course, every social platform requires a different approach but the main point is not to be passive. Instagram users can unleash the power of hashtags and make their posts visible if relevant to the searcher.
To maximize your brand’s awareness, unique hashtags must be used. Brands that have perfected the social media marketing game, even create their own branded hashtags. Implement witty and fun captions in addition to the unique hashtags and your brand will become easily recognizable among social media users.
On social media, you can be quite liberal with hashtags but always go for quality over quantity. Instagram allows for up to 30 hashtags, but a single hashtag that will provide value and relevance will do wonders for your brand.
Add personality to your content
Followers will love your brand if you infuse the content with a witty and humorous personality. No followers like to see a generically generated caption or rehash of the same old content. It’s to reach your audience on a deeper level and the easiest way to do it is through humor.
No matter the platform, if you speak the language of your audience, retention and referral percentages will grow exponentially.
Consistency in terms of content is key. Before you start pumping out content, you must have at least a month’s worth of ideas or prerecorded content so that you can post regularly. Visuals, tweets, and Facebook blogs should be posted daily and be relevant to your brand’s goals. As soon as someone lands on your social media channel, they should be able to grasp what your brand is all about.
Social media platforms allow you, through content, to promote your brand without being aggressive. To find the perfect balance between, promotion and content creation, always look for the interaction status and feedback from your followers.
One of the best ways to drive traffic both ways is collaboration. Finding the right influencers that will promote your brand can seriously bring a new stream of audiences. Be sure to investigate the potential influencer as you don’t want your brand to be associated with a problematic one.
In addition to that, you can make your followers part of the marketing process by including them in reviews and special sneak peeks. Pick a trusty follower and send them a package of your new product so that they can provide their honest review. This way, your brand will gain more trust as you are ensured of the quality of your brand and products.
Social media is one of the best cost-efficient ways to promote your brand with maximum effect. Use the tools at your disposal and implement them so that your brand soars on the market. Don’t be afraid to include your followers and potential customers in the marketing process as their honest opinion can provide a lot of value for your business.