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What is Snapchat? – Definition, Advantages, Uses, and more

by The Digital Trendz


Snapchat is a social network that serves to share all those moments that are not so relevant as to make them permanent but that you still want to share with your friends.

It is a fun social network that gives a lot of room for imagination and creativity.

Snapchat is an instant messaging app that allows you to send photos and videos, such as WhatsApp, Telegram, etc.

The life span of what is send is concise.

It is precisely this short period, and the one that is later eliminating and no trace remains, what differentiates and makes this social network so attractive, besides being very fun.

What are the Advantages of using Snapchat?

Now I would like to tell you about the advantages of using Snapchat if you are a company or brand.

The first thing to keep in mind when deciding whether to have a Snapchat presence is whether your target audience is on it.

As I mentioned before, this application is used to a greater extent by young people.

It is true that perhaps they are not your target audience today, but they may be in the future, so getting in touch with them could be interesting.

Snapchat serves to humanize your brand since it is a very informal and fun network.

It is often using to create specific promotions for this network, such as using QR codes to encourage users to follow them.

Who Uses Snapchat?

Its users are, to a greater extent, young people, who prefer this type of social network over others such as Facebook, in which their parents are.

Here they feel freer to share what they want with their friends without that parental supervision.

The most active users on Snapchat are young people.

According to  Emarketer, the application is at least once a month for:

84.4% of people between 12 and 17 years.

78.6%  of people between  18 and 24 years.

47.6%  of people between  25 and 34 years.

What is the Work of Snapchat?

Well, you know what Snapchat is and who uses it the most.

Now I want to show you how it works to create your profile and start interacting with the people you wish to in the said social network.

To know how Snapchat works, the first thing you should do is download the application from the Apple Store or Google Play.

At the open, the first thing you ask is an email address, your date of birth, a password, and a user name

Then it asks you if you want to associate your phone number to more easily find your contacts.

If you accept, they will send you a message with a code to verify the number.

Otherwise, they will put a series of images for you to select the ones with ghosts.

If you have associated the phone, it will show you those of your contacts who have a Snapchat account so you can follow them.

In the next step, it asks if you want to verify the email account.

Once all this is done, you will find the main screen.

You will see the image of what you are focusing on the mobilecamera and a series of options.

What are the Features and Terminology of Snapchat?

The basic Snapchat terminology you need to learn to use the app as a business tool.


A Snap is a photo or video that you can send on Snapchat to one or more of your friends.

A video on Snapchat can be a maximum of 10 seconds long. Photos are deleted once they have been viewed by the people who received them, except those that have been added to your Story.


The Stories screen displays photos and videos that you would like to share with all your friends on Snapchat.


Snapchat filters are a fun way to add a creative touch to your Snaps using different shades of colors or other special effects.

Filters can change according to events, celebrations, location, or time of day.


Your Snaps can be much more fun if you add Lenses with special effects and sounds to your photos or videos! Unlike filters added after taking a Snap, Lenses are using while you are taking the Snap.


Each Snapchat code has a QR style and is unique for each user.

Each person will have an automatically assigned code that will allow you to add friends easily.

You can also create additional codes that can be connecting to any web page.


It is an instant messaging version of Snapchat.

It will allow you to send individual or group messages.

The messages will disappear once they have been viewed.


Memories are a feature of the application that allows you to save your Snaps and Stories.

In this way, you can always access and share Snaps and old Stories backed up in your Memories.

Friends Page

Swipe right from the camera screen to find this section that shows you ” friends you want to talk to when you want to speak, “based on the Snapchat algorithm.

On this page, you will find all the Chats and Stories of your friends.


Swipe left from the camera screen to find this section that shows Advertising Stories and other trivia, including those you have previously subscribed to and are likely to be interested in based on your Snapchat algorithm.

Snapchat Map

The Snapchat map shows your location and that of all your friends.

This way, you can know what is happening right where you are.

To access the Snapchat Map, you have to click on your screen.

If you don’t want to share your location, you can go into “Ghost Mode.”

Also read: What is a SmartPhone? – Definition, Features, Advantages, and More

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