Statistics suggest that AI-content-related searches have risen by 900% since February 2022. They further indicate that 52% of business leaders are now utilizing AI content generators as a part of their content marketing strategy and that 64.7% are expected to have tried these content generation tools by the end of 2023. AI-generated content defines writing pieces such as blogs and product descriptions or designs created via machine learning, depending on human input. Discussed below are the pros and cons of AI-generated content.
Table of Contents
Pros of AI-generated content
1. Quick content creation
AI content generators can produce vast content within minutes. They automate content creation to ensure fast turnaround times and save your content creation team’s time/ effort. With several instructions/prompts, AI tools can create quality content faster than any other method. Thanks to this efficiency, content creators can generate more content quickly.
AI-generated content requires humanizing to ascertain it resonates with your target audience’s preferences and needs. With reliable AI humanizer tools, you can infuse human touch into this content to make it more relevant. This saves the time you would have spent editing the content manually.
2. An affordable content generation method
Hiring an in-house content creation team can cost you more than AI tools, as they offer yearly/ monthly unlimited subscriptions, allowing you to create limitless amounts of content.
3. Access to data-based insights
AI algorithms enable you to study audience preferences/ behaviors to gain helpful data-based insights. Due to their ability to study large data sets, AI algorithms can spot patterns and trends among users/ buyers. Using these insights, content creators can tailor their content to match their target audience’s needs and requirements.
4. Language Translation
Leveraging AI’s multilingual features can empower your in-house content creation team to:
- Interact effectively with an international customer base
- Adjust their messaging to particular markets
- Broaden their reach.
AI content-generation tools can work across various languages to smoothen content creation across several languages. They also help with content localization. Offering localized content enables businesses to showcase their commitment to fulfilling a specific language group/ region’s needs, giving you a competitive advantage.
Cons of AI-generated content
1. No originality
AI-generated content is usually produced from existing content. Unlike humans, these content creation tools can only reword old ideas but not bring new ones. This may lead to plagiarism issues because you’re unaware of the original text the AI tool used to produce content. AI also lacks originality in methods of expression because sarcasm, emotions, and humor are natural language’s inherent features that AI still struggles to comprehend.
2. Absence of emotional connection
Emotions are a powerful content-creation tool. Users want to feel you’re addressing them directly. AI-generated content lacks a personal touch and emotional depth that aligns with your audience on a personal level. Editing AI-generated content can help you infuse the missing emotional connection.
3. Lack of creativity
Creativity makes content more engaging, and users will likely share content they connect with. AI content generators depend on existing data and web content to produce content. They lack human behavior’s common sense and don’t understand user intent queries, which makes it difficult to personalize content.
4. Require human vetting
AI-generated content regarding human vetting involves manually reviewing and editing AI content to ensure it attains quality standards. Fine-tuning and refining AI-generated content helps maintain quality, coherence, and relevance before publishing/ sharing content.
AI-generated content is helpful but has some drawbacks. Compare AI-generated content’s pros and cons to determine if it’s an option worth adopting.