The rise of online business is growing inexplicably and if you want to be a successful eCommerce business, promoting your brand on social media is absolutely mandatory.
But, you may know that already, right?
However, what you may not know is Instagram is the most popular social media platform that you can use to promote your brand in 2022.
YES, you heard us right!!!
IG is not only restricted to tech-savvy social media influencers anymore. Many luxury brands have also started promoting their products on this platform to gain traction from a wide spectrum of target audiences.
If you want to be a part of this league, you must learn how to use Instagram Ads the right way.
So, let’s get started.
Table of Contents
Types Of Instagram Ads
In our tutorial to instagram explained, we are sure you are willing to understand how Insta ads work. But, you must know how many types of ads there are before you select how they perform.
- Reels ads.
- Stories ads.
- IGTV ads.
- Image ads.
- Carousel ads.
- Video ads.
- Shopping ads.
- Explore ads.
- Collection ads.
5 Steps To Use The Instagram Ads
No matter which type of IG ad you choose, there are 5 rigid steps you must follow. We are here to let you know about those steps, so let’s get started:
1: Set A Goals
Navigate to ‘Ads Manager’ and select the Create option.
Once you select this option, you will be given a list of options to choose the campaign objective. You have to select any one of those objectives that resonate with your brand’s marketing agenda the most.
If you want to increase your followers, select the Traffic option, and if you want to increase your revenue, select the Conversion or Lead Generation option.
2: Select Your Schedule And Budget
Once you are done selecting the campaign objective, you must decide how long the campaign will go on for, ad how much money you are willing to spend.
For budgeting, you’ll have two options; Daily Budget, and Lifetime Budget.
For scheduling, you must head to the Ad Scheduling option. Here, you can choose when you want to run the ads. For example, you may choose to run them all day, or you can choose a specific time in the evening when your target audience is the most active.
3: Choose Your Audience
Having said that, it’s time you choose your audience.
You will also have two options in this step. You can choose Saved Audience or use a New Audience.
If you already have customized data on your target customers, choose the Saved Audience option. On the other hand, if you don’t have any details on your customers, it’s better to select the New Audience option.
4: Decide The Ad Placements
It looks like IG is filled with two options so that you never run out of choice. Like the steps mentioned above, here also you are confronted with two options.
The Automatic Placement option will help you choose the ad timing when IG predicts it performs the best.
On the contrary, the Manual Placement option lets you choose where your ads will be shown. So, for example, if you want the ads to display only on IG and not on FB, you can select them accordingly from this option.
5: Create The Ads
Finally, you are all set to create your ad.
Choose a specific ad format, select the photos or videos, write the ad copy, select the payment option, check how your ad looks, and press the Confirm button.
Now, it’s time to add the CTA button and the URL because you want your audience to click on a particular link to buy the products you are selling after seeing your ad.
Benefits Of Using Insta Ads
- Enhanced targeting capacities.
- Increased brand awareness.
- Budget-friendly marketing.
- Staying ahead of the competitors.
- Organic connection to the audience.
- Increased customer satisfaction.
- User-friendly ad creation.
- Higher engagement rates.
- Expanding business opportunities.
Your Insta Ad Is Ready!!!!
Now that your Insta ads are ready, you can run them from time to time and find out how it is performing and whether it is being able to achieve the objectives you set in the initial stage.
If you think the goals are not met, change the ad objective accordingly and write a new ad copy.
Once you start getting leads, your motivation will skyrocket, and your IG campaign will be successful.
So, if you want more info on them, ask us in the comment box.